I really can’t wait to see social recruiting at its best. Until then…?

07/01/2015 03.11 EST

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I’ve come to the conclusion that most of the current crop of social recruiting experts out there are simply full of it.  In a vacuum, this statement is going to delight one of my partners, who routinely rejects any application of ”science” to the “art” of retained search (yes, we know you had to walk ten miles barefoot to school every day, Grampa John).  However, I believe that social recruiting, and the creative use of current and future applied technologies, will have a huge impact on talent acquisition and the way we engage with the individuals we want to join our companies.  But here’s the thing:  I just don’t think the people leading the charge at the moment are very good at it.   I’ve reviewed the published lists of social recruiting gurus and the bios of speakers at talent acquisition and human resources conferences.  From these sources, it would appear that the two most significant qualifications required to be anointed a guru are: “I tweet a lot!” and “I have a ridiculously large number of LinkedIn connections!”  This, my friends, is a very low bar.  However, the demand for social media expertise is high, and if you tweet more than your clients then, to them anyway, you are an expert.   I equate the current state of the burgeoning social recruiting consulting industry to the state of retained search in a booming economy.  Just about anyone can throw out a shingle and make a quick buck...