Just Because You Can Doesn’t Mean You Should

02/04/2016 01.02 EST

There’s a small subset of search professionals who really know how to take this data and create personalized messaging that resonates with their target audiences. They are the ones who win for their clients and get the hard-to-get, high-potential candidates.
Just Because You Can Doesn’t Mean You Should

Just because you have access to troves of personal data on candidates, doesn’t mean you have to use it.

There’s a small subset of search professionals who really know how to take this data and create personalized messaging that resonates with their target audiences. They are the ones who win for their clients and get the hard-to-get, high-potential candidates. They are the ones who anticipate how the digital world is changing the recruiting industry and effectively use the available toolsets or create new ones in response.  ...

How Strong Are Your Weak Ties?

05/17/2011 11.02 EST

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I asked my 16-year-old daughter how many friends she had on Facebook the other day. She has over 1,000. Her wall is littered with updates from people with whom she has no real connection and in whom she has no real interest. So what then is the point? When I asked her how many people are really her friends or, at least acquaintances, that number quickly dropped down to a more manageable level, well below what is known as the Dunbar Number. I haven’t done the primary research (very few of us do anymore) but Malcolm Gladwell popularized the Dunbar Number in his book The Tipping Point. Simply stated, the Dunbar Number defines the upper limit of the number of individuals we can have in a coherent social network — a network where we know how each member fits with us, as well as with each other. We know who is allied with whom, who hates who, etc. There is some debate as to what exactly that upper limit is but 150 seems to be the consensus. Now, let’s apply that to the current professional social network of choice, LinkedIn. As you send an invitation out on LinkedIn, you’ll see a message on the bottom of the invitation screen that says “Important: Only invite people you know well and who know you.” You know what? That is important. It’s important because the real power of a social network is in the weak ties it creates between two...