To Those of You Who Are Shirtless on LinkedIn

05/06/2013 10.45 EST

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College students learned years ago that they should be careful when choosing which photos they include on their Facebook pages.  Drunk at a frat party?  Probably not.  Helping poor kids learn how to read in an inner-city church?  Bingo.   So it doesn’t seem unreasonable to expect that a mid-career grown-up might exercise a bit of judgment when selecting the photo to use for their LinkedIn profile.  After all, the site’s tagline is “The World’s Largest Professional Network.”   Our firm holds an annual seminar for soon-to-be college graduates to help them figure out how to conduct an effective job search.  We do it as a nice gesture to our clients who wring their hands at this time of year, wondering how they are going to get junior off the payroll.   Every year, we place more emphasis on the power of LinkedIn, advising these new grads to have a substantial profile on the site.  With the National Association of Colleges and Employers recently reporting that employers expect their level of new-grad hires to remain flat, those entering the workforce can better market themselves with a fully optimized, professional-looking profile.   In order to give these new grads examples of profile photo do’s and don’ts, we logged into our own accounts to survey our connections’ pictures in hopes of finding some questionable choices.  It turned out to be easier – and more surprising – than we’d anticipated.   First of all, we stopped counting the number of...