Just Because You Can Doesn’t Mean You Should

02/04/2016 01.02 EST

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The digital age has truly become a playground for the recruiting industry in terms of our ability to find information. Pre-internet, there was an entire research industry dedicated to providing recruiting agencies with background information on potential candidates, including names, ages and a sliver of insight into what those people did for a living. It was a lengthy and expensive process. Today, as a skilled research amateur, I can personally find equivalent information in a concerted hour or two in front of my computer, and often for free.   We are all out there: our professional information can be found on LinkedIn, our personal lives on Facebook, our opinions crystallized on Twitter, our wants and desires on Pinterest, and our biases anonymized (sometimes badly) on reddit and 4chan. Whitepages will tell ages and marriage details, while Instagram makes birthdays and anniversaries clear. And, if you think Snapchat isn’t data mining your information, I’d say you’re naïve. It’s all out there for anyone with the time and inclination to look. This is a recruiter’s playground.   I’ve outlined in a previous blog how digital access to all of this information has made recruiters lazy. That’s because a large preponderance of professionals in our industry don’t go much beyond exploiting this access to contact information. They become direct email purveyors, spamming inboxes with undifferentiated messaging to the same effect and results of a credit card campaign. However, there’s a small subset of search professionals who really know how to...